American Licorice Company has announced the launch launch of Fruit Vines® Bites – soft, chewy bite size candy packed with delicious fruit flavors designed to give everyone a new candy experience.
Fruit Vines Bites will give consumers a soft, chewy on-the-go snack when the product hits store shelves in early 2014. The bite size pieces will be available in popular Strawberry and Cherry fruit flavors.
“We wanted to develop a candy that appealed to the candy enthusiast and knew that soft, chewy fruity candies would be the answer,” said Red Vines Brand Manager Stephanie Louie. “By bolstering our product offerings and adding Fruit Vines Bites to the Red Vines portfolio, we’re providing another way for our consumers to live life on the sweet side.”
Support for the Fruit Vines launch will include an integrated media campaign, featuring a :30 national cable commercial, mobile sampling tour, a national FSI, digital and mobile integration, and multi-platform sponsorships to engage consumers with the brand.
Low fat and containing no preservatives, Fruit Vines Bites will be available in three sizes: 2-ounce count, 5-ounce hanging bag and 10-ounce stand-up bag.
Following suit with Treat Right, the voluntary system developed by the National Confectioners Association (NCA), American Licorice™ Company has announced it will be adopting front-of-pack (FOP) calorie information, with retail shipments expected to have new packaging by this fall.
In an industry-wide effort to provide consumers with useful information when making purchasing decisions, the NCA has created a system designed to meet the specific and unique needs of the confectionery industry while providing as much consistency as possible with other domestic and international FOP schemes.
“With Treat Right, the NCA has taken a crucial step towards ensuring consistency in labeling across the entire confectionery industry,” said Paul Barron, Senior Marketing Development Manager at American Licorice Company. “Ultimately, we feel that providing the nutritional information on pack will benefit our consumers by enabling them to enjoy candy in moderation without feeling the need to give it up.”
The American Licorice Company FOP icon will be a green rounded rectangular tablet/plaque shape with black text. The size of the icon depends on the size of the principal display panel (PDP) of the confectionery package. American Licorice Company will position the callout on the PDP to ensure the consumer can view the icon under normal conditions of retail display. Information on the calorie, total fat, saturated fat and sugar grams will be visible on the back panel.
American Licorice Company has committed to have retail shipments of packaging with the FOP calorie callout starting in the fall of 2013. The goal is to be on-shelf on all products in the first quarter of 2014.