Fruit Vines Bites from American Licorice Company

American Licorice Company has announced the launch launch of Fruit Vines® Bites – soft, chewy bite size candy packed with delicious fruit flavors designed to give everyone a new candy experience.

PrintFruit Vines Bites will give consumers a soft, chewy on-the-go snack when the product hits store shelves in early 2014. The bite size pieces will be available in popular Strawberry and Cherry fruit flavors.

“We wanted to develop a candy that appealed to the candy enthusiast and knew that soft, chewy fruity candies would be the answer,” said Red Vines Brand Manager Stephanie Louie. “By bolstering our product offerings and adding Fruit Vines Bites to the Red Vines portfolio, we’re providing another way for our consumers to live life on the sweet side.”

Support for the Fruit Vines launch will include an integrated media campaign, featuring a :30 national cable commercial, mobile sampling tour, a national FSI, digital and mobile integration, and multi-platform sponsorships to engage consumers with the brand.

Print

Low fat and containing no preservatives, Fruit Vines Bites will be available in three sizes: 2-ounce count, 5-ounce hanging bag and 10-ounce stand-up bag.

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