Ramen, one of the best-loved Asian foods and a shelf staple in millions of American kitchens, dorm rooms and offices, is about to become even more popular. Traditionally, ramen noodles are made from wheat, and thus off-bounds to legions of consumers who are gluten intolerant.
Lotus Foods, who changed how Americans think about rice, is shaking up the ramen world, introducing traditional Japanese-style ramen noodles made from rice.
“We are thrilled to bring this wonderfully quick, versatile and satisfying food to people who can’t eat wheat-based ramen,” says Lotus Foods Co-owner Caryl Levine. “And ramen fans will be delighted because our noodle cakes are made with our popular heirloom and organic specialty rice, so the tastes and colors are entirely new and exciting.”
Lotus Foods ‘ready-in-four-minutes’ Ramen are available in three flavors: Forbidden Rice® Ramen; Jade Pearl Rice™ Ramen; and Millet & Brown Rice Ramen. Consumers will have a choice of buying individual ramen cakes with savory reduced-sodium miso soup flavor packets to make an instant bowl of nourishing noodle soup, or four ramen noodle cakes packaged together without any flavor packets. Lotus Foods Ramen are perfect as a snack or the start of a complete meal by adding vegetables or a protein of choice. They will add drama to your favorite stir-fry or transform your classic cold noodle salad with a simple soy sauce and sesame dressing.
Forbidden Rice® Ramen are a natural source of antioxidants and high in protein, fiber and minerals. Jade Pearl Rice™ Ramen is infused with chlorophyll-rich, wild-crafted bamboo extract for enhanced taste and nutrition. Millet & Brown Rice Ramen have a delicious nutty taste and are a good source of fiber and protein.
As well as being gluten free, low fat and vegan, Lotus Foods Rice Ramen are made with organic rice and all non-GMO ingredients. The miso soup packets have 25 to 33 percent less sodium than regular ramen soups.
This is the second new product launch by Lotus Foods this year. In the spring, the company launched convenient microwaveable Heat & Eat Rice Bowls. Ready in just 90 seconds, they deliver nutritional benefits with three great-tasting heirloom rices. All three rices are produced through Lotus Foods’ partnership with family rice farmers in Cambodia and Indonesia, who are using water-conserving More Crop Per Drop™ growing methods. All of the products are gluten free, non-GMO verified and with no added salt or fat. Like the new Lotus Foods Rice Ramen, the bowls can be the easy, instant start to a complete meal or a quick, healthy snack.
“We want to make our healthy whole grain rice more accessible to people,” says Levine. “With so many people coping with gluten intolerance, diabetes, or simply too busy to cook, we feel it is important to give them more options to consume delicious and nutritious rice.”
Since 1995, Lotus Foods has been sourcing fair-trade ingredients from small family farmers around the world who are growing rice sustainably and preserving heirloom and specialty rices. The company’s objective is not only to help rice farmers earn a living wage but to bring healthier rice choices to consumers.