Category Archives: Branding & Packaging

Carrington Announces First-Ever Tea with Fully Compostable Packaging

Carrington Co., LLC is the maker of organic, non-genetically modified products including flax seeds, hemp, chia, organic coconut oil and teas. Today, the company is excited to announce the addition of “Carrington Organics” to the existing roster of high quality health foods, launching the first-ever tea to feature 100 percent eco-friendly packaging that will fully and safely biodegrade when composted.

Carrington teaAll components of the Carrington Organics tea from the packaging to the tea bag and tea itself are recyclable. “We are excited to provide the first-of-its-kind organic tea that is totally compostable, biodegradable, sustainable and leaves a zero carbon footprint,” states Executive Vice President of Carrington Farms, Debbie Shandel. “The Carrington Organics Teas allows consumers the opportunity to enjoy and purchase organic teas at an affordable price. Carrington Organics looks to add the positive into one’s everyday life.”

The new Carrington Organics Tea line is offered in three great flavors including Chamomile, Soothing Herbal and Green Tea Lemon. Carrington Organics teas contain 20 tea bags per package and are available for purchase (MSRP $3.99) at Wal-Mart, select grocery stores and online. All Carrington Organics tea products are organic-certified and packed in the United States.

For more information, visit www.CarringtonTea.com, www.facebook.com/CarringtonFarms or www.twitter.com/CarringtonFarms.

Plugrá European-Style Butter Introduces 8-Ounce Tub

Plugrá European-Style Butter, the butter of choice for chefs and food enthusiasts across the country is now available in a new table-friendly tub. Traditionally known for baking due to its exceptional flavor and lower moisture content, Plugrá Butter can now be enjoyed directly at the table.

Foodies have long understood the importance of using quality ingredients when cooking and baking. Now bakers and non-bakers alike have an easy way to upgrade everyday items such as toast and bagels with the great taste and creamy texture of Plugrá Butter.

“We wanted food lovers to have a convenient way to enjoy the extraordinary flavor that Plugrá European-Style Butter can add to any food,” said Ashley Campbell, Plugrá Senior Associate Brand Manager. “From an everyday breakfast to an elegant dinner, Plugrá Butter adds that extra special touch.”

2013 also marks the second year for the Plugrá Gourmet Club to travel to culinary hot spots around the country taking readers inside the kitchens and minds of some of the best chefs in America. The chefs create complete dinner menus and share tips, techniques, trends and insights. Each feature of the Plugrá Gourmet Club includes everything from main dishes to drink pairings to décor, all recommended by these culinary masters.

New Packaging from Gimme! Coffee Announced

Gimme! Coffee, an Ithaca, NY-based coffee roaster/retailer, is launching a bold, new look for the company’s retail coffee bags. Over a year of focused research, design, and customer feedback has been considered in the design of the new sustainable packaging. The new bags are initially scheduled to hit the shelves mid-October with a complete rollout expected by November 1, 2013.

NewBagFlyWorking closely with TekPak Solutions, an innovator in compostable and biodegradable packaging materials, the new bags are now made of a more sustainable, omni-degradable, Kraft paper material. Unlike the old mylar bags, after the tin ties and one-way valves are removed, the material biodegrades or composts in the presence of active microbes in water, soil, or landfills.

NewLabelsFlyAdditionally, the new packaging includes simplified tasting notes on the front label and expanded information on the back label, allowing the consumer to make a more informed buying decision.

“We are fired up about the new custom-printed bags knowing that everywhere you can buy our coffee – it’s like being greeted in a whole new way by a familiar friend,” said David McKinley, Grocery Category Manager at Gimme! Coffee. “The big leap with this improvement is reducing waste while providing more substance. The new labeling delivers a better picture of the coffee inside the bag, and the biodegradable bag material both protects the freshness and – the future. It’s a deeply satisfying improvement for us and our conscientious customers.”

Gimme! Coffee’s wholesale and grocery divisions provide specialty coffee, equipment, training, and ongoing brand support to clients ranging from espresso bars to restaurants, small to mid-sized businesses, and grocers nationwide. The new packaging will be a bold and prominent feature in these wholesale and retail settings.

“The new design features our popular ‘splash logo’ that our customers love. The same popularity we’ve experienced with our round stickers come into play with this dynamic, powerful design,” said Eric C. Lindstrom, Director of Marketing and Communications for Gimme! Coffee. “When working on this design we wanted to create a bold statement about our brand and reduce ‘package overload’ on the shelves with a clean and more readable design.”

As the new packaging is rolled out and tested in the field, the company plans to make adjustments to optimize the materials and messaging to best accommodate their products.

Gimme! Coffee is an award-winning New York roaster/retailer with espresso bars in Ithaca, Trumansburg, Brooklyn, and Manhattan as well as an online store that sells coffee and coffee-related products. The Gimme! Coffee wholesale division serves customized coffee programs that feature equipment, training, ongoing brand support, and specialty coffees for cafes and restaurants nationwide. For more information on the 2013 Roaster of the Year, visit gimmecoffee.com.

Filippo Berio Olive Oil Invests in National Advertising Campaign

As the $1 billion olive oil retail category continues to experience a period of high growth, Filippo Berio Olive Oil, the leading U.S. brand, is capitalizing on the industry’s expansion by asserting itself as the category leader with a new $7-9MM national advertising campaign. Greater recognition of the health benefits of olive oil and the awareness of the Mediterranean diet, of which olive oil is a staple, are just some of the factors contributing to the increase in domestic olive oil consumption. This has led the United States to surpass Greece in the rankings of olive oil consumption – only falling behind Italy and Spain. Filippo Berio’s national campaign, launching the first week in October, is the largest consumer marketing investment in the company’s 150-year history.

For a century and a half, producing high quality, delicious olive oil based on the principles set forth by their founder – Filippo Berio – has remained the company’s sole focus. The new campaign, set to run through September 2014, focuses on bringing this story to life through television, print, and online advertising featuring the new tagline “The First & Last Name in Olive Oil.

“Extensive quantitative and qualitative research revealed that consumers recognized Filippo Berio as the only olive oil brand with two names – signifying that there was an actual person behind the product – but they craved additional historical information on how Filippo established himself as the olive oil expert within his Italian community,” said Dave Scheiber, Vice President, Marketing, Filippo Berio Olive Oil. “By bringing our founder’s story to the forefront of our campaign we are paying homage to the authenticity, heritage, and craftsmanship that are exclusive to our brand while further solidifying our position as today’s olive oil expert in consumers’ minds.”

The national TV campaign invites consumers to travel back in time to the rolling hills of the Tuscan countryside in 1867 to meet a young Filippo Berio honing his craft to produce an olive oil he thought worthy of sharing with the cooks of his community. After Filippo successfully impresses his neighbors at the town piazza with a culinary creation that showcases his olive oil, the commercial transitions to a modern day kitchen, where a contemporary woman uses Filippo Berio Olive Oil as she prepares a family meal.  The commercials will air on a variety of major cable channels including Bravo, Food Network and CNN, giving Filippo Berio 100 percent share of voice ownership on television for the category.

The print campaign features vintage photos of Filippo Berio hard at work, along with the tagline and a new bottle label design the company is rolling out as part of the national campaign. Filippo’s picture, a new addition to the bottle, is prominently featured alongside his handwritten signature, which has been an essential part of every bottle of Filippo Berio Olive Oil since 1867. The research showed that adding the founder’s image to the bottles, along with his signature, helped lend credence to the story of the man behind the name as well as trustworthiness regarding the quality of the product. The print ads will appear in national magazines including Cooking LightFood & Wine and Real Simple. Online, the new creative will be featured in a series of flash banners and rich media units on sites like FoodNetwork.com and AllRecipes.com, driving to the Filippo Berio website and providing access to search and print from a collection of 300+ recipes.

Filippo Berio’s significant 2013-2014 advertising campaign, developed by COLANGELO SYNERGY MARKETING of Darien, CT, the brand’s agency of record since 2002, is just the start of new initiatives planned for the company. Filippo Berio is also releasing two new extra virgin olive oil flavors, which will be hitting store shelves later this year. Delicato, a mild, light-bodied flavor that provides a smooth, mellow taste, and Robusto, a bold, full-bodied flavor that provides a strong, vibrant taste, will join the brand’s current lineup of Extra Virgin Olive Oil, Organic Extra Virgin Olive Oil, Olive Oil and Extra Light Olive Oil. For more information, visit FilippoBerio.com.

CandyRific to Release Cinderella Light & Sound Wand with Candy

CandyRific expands its princess line with Disney Consumer Products (DCP) by offering the soon-to-be-released Cinderella Light & Sound Wand with Candy. Cinderella, the first of the princess wands, will be ready to ship by 2014.

  • CandyRific Cinderella wandItem: Cinderella Light & Sound Wand with Candy
  • Description: Cinderella stands on top of the new Light & Sound Wand in her beautiful classic blue ball gown. The wand makes a sparkly magical sound and lights up, and also includes .53 oz. of microbytes candy.
  • SRP: $3.99
  • Shipping: Six, 12-count displays per case
  • Date Available: January 2014

CandyRific sells candy and novelty product combinations utilizing popular licensed brands. Brands in CandyRific’s portfolio include M&M’S® Brand, SKITTLES® Brand, STARBURST® Brand, Disney, Scooby-Doo, and Dreamworks. All products have a high perceived value, are merchandised in colorful displays and are especially popular with collectors. The company has distribution with most of the major retailers in the U.S. and distributors in almost every major market in the world. CandyRific has appeared on the Inc. 500 and Inc. 5000 lists of fastest growing companies in the U.S. consecutively for the last five years and was named one of Louisville’s Businesses of the Year for 2011. Retailers interested in CandyRific novelties can call 502-893-3626 (select option 1), or visit www.candyrific.com. For more information, please visit www.candyrific.com.

Holiday-Themed Candy Dispensers from Radz

Looking for a novel tree ornament or stocking stuffer that’s big on bravos without taking a bite out of the budget? Plan to pick up Jingles the Reindeer and Pep the Polar Bear, the cutest and newest Radz candy dispensers which each come with a code unlocking a virtual experience. Radz plans to celebrate the seasons with the launch of winter-inspired characters to be followed by Valentine’s Day and Easter-themed candy-filled toys.

RadzRadz goes a step further for the holidays and sets the price at $4.99 plus gives Jingles and Pep an extra hole in their hat so kids can slip in an ornament hook and hang them on the Christmas tree. At this price, grownups might consider clipping Pep on the outside of a wrapped present or tucking Jingles inside the kids’ lunchbox as they countdown to Santa’s arrival. Better yet, stuff one in every stocking.

Like all Radz dispensers, these playmates have a bonus digital element that keeps the fun going online or with Radz’s apps. Fans of Radz already know that each candy dispenser comes packaged with a Radz Plus Code inside the box. Kids and grownups enter the code and unlock exclusive games and videos. Without the code, kids can still enjoy zany Radz TV clips, shop for candy refills at www.RadzWorld.com, and download Radz apps from the Apple App Store (search: Radz).

As the calendar heads toward the end of the year, look for these two new “kids” on the block:

Jingles the Reindeer • $4.99 • All ages

Sorry Rudolph, but this little guy has the cutest red nose and a red winter cap. Jingles sports two brown antlers that make him a standout from all the other Radz characters. Start the season with him and be guaranteed a sweet holiday.

Pep the Polar Bear • $4.99 • All ages

Brighten up the coldest winter days with this white bear properly dressed with a neck scarf and red hat. His black nose and merry eyes make him an adorable addition to the season.

In 2014, the seasonal collection continues with the debut of Valentine’s Day personalities followed by Easter-inspired characters. To find specialty stores that stock the award-winning Radz collectibles, go to www.RadzWorld.com. Click on the “Shop” tab and then click on “Find A Radz Retailer Near You.” Consumers can also go online to purchase some of the featured characters, candy refills and accessories like Mystery Glasses.

Rush Bowls Teams Up with Udi’s for Gluten Free Granola-Fruit Meals

Rush Bowls®, which makes quick and healthy frozen meals, has teamed up with Udi’s® Gluten Free, a subsidiary of Boulder Brands, Inc. All of the Rush Bowls signature fruit blends will now exclusively feature Udi’s Gluten Free granola. Rush Bowls are low calorie, nutrient filled fruit blends that are perfect as a wholesome meal or snack. The incorporation of Udi’s Gluten Free granola will add another great layer of flavor and allow the entire Rush Bowls product line to be gluten free.

“Udi’s Gluten Free granola is the ideal complement to our fruit blends,” says Rush Bowls Founder and President, Andrew Pudalov. “Boulder Brands is a leader in the natural foods market, and joining forces supports our mission to provide healthy, great tasting products that cater to nearly every dietary need.”

Rush Bowls Exploding Snack PackFor the past several years, Rush Bowls has produced its original Meal-in-a-Bowl product line, which is sold in retailers throughout the country. In addition, Rush has recently launched a brand new extension – the Snack Pack. This new line offers the signature recipe in a smaller package, perfect for those craving a healthy snack. Both the Snack Pack and the Original Meal will be cobranded with Udi’s and sold at natural, conventional, and institutional retailers throughout the country.

Happy Family Adopts Greek Yogurt

Happy Family, a premium, organic baby and toddler food brand founded and operated by moms, has just announced Happy Squeeze Greek Yogurt, a line of on-the-go pouches aimed to reinvent the way families snack. A more convenient alternative to traditional Greek yogurt, these great-tasting, nutritious pouches-are shelf-stable so that they can be popped into handbags, lunchboxes or gym bags.

Happy Family Greek Yogurt PouchesA combination of creamy Greek yogurt blended with fruit, Happy Squeeze Greek Yogurt pouches are made with only the best organic ingredients and do not contain artificial colors or flavors, trans fats, GMOs and are certified USDA organic, gluten free and kosher.

“As parents, we know what matters most when looking for snacks the whole family can enjoy. I personally wouldn’t compromise taste or nutrition for convenience and don’t expect you to either,” said Shazi Visram, founder, CEO and chief mom of Happy Family. “Our new Greek yogurt pouches are a natural addition to our Happy Squeeze line as they satisfy all needs parents look for when trying to find the very best for their family. They allow busy kids, teens and parents to enjoy the health benefits of Greek yogurt without the hassle of refrigeration so you can grab something quick and tasty while on-the-go.”

Happy Squeeze Greek Yogurt pouches come in three varieties: Razzleberry; Super Strawberry and Peachy Keen. Each pouch is an excellent source of calcium and vitamin D, and contains two grams of protein.

The new Happy Squeeze Greek Yogurt pouches are in packaging made without the use of BPA for a suggested retail price of $1.79 per pouch, and will begin arriving in grocery stores nationwide this month.

Organic, Local and Natural Go Mainstream

Research detailed in a new white paper, “A Fresh Look at Organic and Local,” all but confirms that the organic, local and natural food trends are no longer niche markets. The latest from Sullivan Higdon & Sink (SHS) FoodThink offers food marketers an in-depth look into understanding and connecting with the growing percentage of shoppers who want to know more, are willing to spend more, and are paying more attention to the foods they purchase and prepare.

The white paper is built on proprietary research from nearly 1,500 U.S. consumers of diverse demographic backgrounds.

“A key finding is the variation among the three shopper groups. While food marketers might be tempted to lump them all into the same audience, they’ve demonstrated they each have different drivers and deal breakers,” said Erika Chance, Senior FoodThink Researcher.

To illustrate a few of the many differences food marketers will find in the white paper:

  • Among organic consumers, 65 percent try to eat organic whenever possible.
  • 53 percent of consumers are willing to pay more for local food.
  • Three-fourths of natural consumers claim to be good or excellent cooks.

“We discovered that despite more shoppers choosing organic, local and natural, many consumers are still confused as to what defines these labels – indicating a prime opportunity for food marketers to educate as interest builds,” said Chance.

Download a free copy of the 16-page white paper, follow the blog, and learn the differences among organic, local and natural at shsfoodthink.com.

Food-Focused PR Agency Celebrates 30th Anniversary

At The Table Public Relations, based in Tampa, Fla. celebrates 30 years of public relations service to clients around the world, with a focus on food. From placing media appearances for chef and TV personality, Hugh Acheson, on behalf of the Georgia Blueberry Commission to gracing the pages of “Relish” magazine for the Georgia Pecan Commission, At The Table Public Relations’ mission incorporates those who produce food, serve food and love food.

“We have enjoyed 30 years of outstanding relationships with fantastic clients in the food industry – from packaged goods and retail outlets to food commodity boards of the finest, freshest food available and renowned chefs with world class appeal,” notes CEO and Principal, Cheryl Miller. “We began to focus solely on the food industry 15 years ago, and it’s proven to be a recipe for success,” continues Miller.

Since the boutique agency was founded in 1983, At The Table Public Relations has represented multiple food related clients over the years, including the legendary Bern’s Steak House in Tampa, Florida, The Chilean Avocado Importer’s Association, Ocean Prime Restaurants in multiple markets, the Vidalia Onion Committee, Georgia Pecan Commission, Georgia Peach Council, Georgia Blueberry Commission, Florida Beef Council and Disney Food Blog.

Recognized for their hard work and savvy in the food and beverage industry, the firm’s staff is also committed to food-related issues including fighting hunger, the farm to table movement and the culinary industry in general. At The Table Public Relations is a member of the International Association of Culinary Professionals (IACP), Florida Fruit & Vegetable Association (FFVA), the Agricultural Institute of Florida, and Georgia Fruit & Vegetable Growers Association (GFVGA). At The Table Public Relations also supports and has committed hundreds of pro bono hours to the non-profit hunger organization, Feeding America Tampa Bay.

At The Table Public Relations’ current clients include Sweetbay Supermarket, a Florida grocery store and part of Delhaize America; Lee Roy Selmon’s Restaurant, with eight locations in Florida; Georgia Pecan Commission; Georgia Peach Council; Georgia Blueberry Commission; and the Florida Beef Council.

“At The Table has the best resources, contacts and industry knowledge around. They are able to provide us with outstanding public relations and marketing, while still maintaining a close working relationship. No matter what we may need, At The Table Public Relations is always there for us,” said Joe Cornelius, Chairman for the Georgia Blueberry Commission

“After more than 15 years of working with the people from At The Table Public Relations, their hard work, attention to detail and results have created a long-lasting partnership that has benefited our commission in many ways,” added Duke Lane, Jr., former Chairman for the Georgia Pecan Commission.

Current and recent campaigns include “Georgia in July,” a retail and consumer campaign on behalf of the Georgia Peach Council which includes television cooking demonstrations and a series of YouTube videos; an awareness and education campaign to highlight Florida’s cattle industry through the development of Florida Beef Month; and a social media recipe contest to promote the Georgia Blueberry Commission.

At The Table Public Relations is a full-service boutique agency offering overall strategic planning, social media strategy and implementation, blogger representation, media relations, branding, crisis/issues management, special event services, trade show representation, spokesperson recruitment, product launches, targeted community relations, food photography and recipe/nutritional profile development. For more information, go to http://www.atthetablepr.com.