Tea Tibet, a recently launched and utterly new concept, won two industry awards at this years’ Natural Products Expo East: Most Innovative Product and Best of the Press. Launched in the spring of 2013 as a cause-related project of Portland-based Kombucha Wonder Drink, Tea Tibet’s sole mission is to produce the very best tea for the benefit of the Tibetan people. All profits (100 percent) from Tea Tibet support Tibetan educational projects, schools and orphanages.
A Passionate Ideal… Steeped in Tibetan Tradition
Tea Tibet came to be when renowned Tibetan healer, Dr. Tashi Rabten approached veteran tea expert, Stephen Lee, Co-founder of five tea brands, including Stash & Tazo, and now Kombucha Wonder Drink, to spearhead this unprecedented project.
Using the finest organic, fair traded teas from the Darjeeling region of India’s Himalayan foothills along with botanicals from around the world, Tea Tibet’s initial (and now award-winning) offering consists of five flavors: Compassion (Darjeeling), Peace (herbal infusion), Harmony (spiced tea), Kindness (green tea), and Happiness (Oolong tea). The packaging pays tribute to the five primary colors of the Tibetan prayer flag, and consumers may request a free mini-prayer flag from the company. Each unique blend has been carefully crafted under the stewardship of Lee and offers superior appearance, taste, and aroma. Currently distributed through UNFI, these fine teas are available in over 400 stores nation-wide with that number expected to triple by year’s end.
“We are both humbled and overjoyed by this tremendous media recognition and by that of our peers,” says Tea Tibet co-founder, Stephen Lee. “Tea Tibet is very special to all of us, and for our young project to be recognized and embraced immediately further reinforces the importance of the goals and the world’s commitment to the betterment of Tibet and its people. We are indeed leveraging change, one sip at a time.”
The Most Innovative New Product Award is determined by popular vote among the 22,000+ attendees at the Expo. The Best of the Press Award is determined by popular vote among press attendees at the Expo.