Honey Stinger Enters Youth Market with Kids’ Organic Waffles

Honey Stinger will now offer products intended for the athletes of tomorrow. The company is pleased to announce that its new Kids’ Organic Waffles will be available across the country at grocers and specialty retailers on August 15.

“We often hear from our customers that it’s nearly impossible to keep a stock of Honey Stinger Waffles in the pantry because their kids are always eating them,” states Rich Hager, Chief Operating Officer at Honey Stinger. “With these parents in mind, we decided it was time to introduce our popular Organic Waffles in a smaller serving size that is ideal for everything from school lunches to snacks on a family hike.”

Honey StingerHoney Stinger Kids’ Organic Waffles will initially be available in honey and chocolate flavors and will be sold in boxes of six individually wrapped waffles. Each waffle is 80 calories and contains no artificial flavors, colors, preservatives, high fructose corn syrup or trans fats. A box of six waffles will have an MSRP of $4.99, and retailers have the option to sell waffles packaged for individual sale for an MSRP of $0.89.

About Honey Stinger

Located in Steamboat Springs, Colo., Honey Stinger makes convenient, nutritious and great tasting honey-based foods including energy bars, protein bars, organic energy gels, organic waffles, organic chews, and now Kids’ Organic Waffles. Fueling some of the country’s top cyclists, runners, triathletes and teams, Honey Stinger products may be found at specialty sporting goods retailers, natural food grocers and http://www.honeystinger.com.

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