Introducing Tarte Yogurt

Tarté Asian Yogurt was inspired by Asian traditions dating back to the colonial days of French Indochina and is now made with 100 percent authentic ingredients and the freshest milk – certified to be rBST and rBGH free – from local California dairy farms complemented with delicious fruits and flavors including guanabana, acai, & matcha green tea selected from the most exotic locations. Sweetened with all-natural stevia, Tarté has been carefully cultured and developed locally starting with its origin in the home kitchen of founders/brothers Winston and Henry in Santa Monica, Calif. and eventually the Dairy Products Technology Center at California Polytechnic University at San Luis Obispo. Packed with protein, probiotics, calcium and four additional essential electrolytes, Tarté offers an abundance of flavor and health benefits in each 115- to 120-calorie six ounce cup.

Tarté’s concentrated and gentle cooking process is inspired by Winston and Henry’s mother’s tart recipe – caramelizing the natural sugars found in milk, which results in an extremely creamy texture and enjoyable flavor. Tarté has studied this process very closely and have introduced a modern take on the old recipe, which offers twice the protein of regular yogurt and twice the calcium of the leading Greek yogurt. With a billion probiotic cultures and a protein to sugar ratio of nearly 1:1, Tarté will be the go-to dairy treat of consumers and health-conscious food shoppers.

“Our brand is designed to educate and delight consumers – welcoming some to a new form of yogurt and moving past the thick and chalky, off-putting sour tastes found in today’s selection of dairy treats. We want to challenge your mind with knowledge of where our ingredients are derived as well as challenge your taste buds,” said Winston Lee, CEO and co-creator at Tarté. “From our personal experience, we were less than impressed with the current offerings and decided to thwart the endless purchase of unnatural and overly sweetened dairy treats.”

tarte yogureSRP: $1.79 per cup


  • The “Original”
  • Green Tea & Honey
  • Mango & Coconut
  • Blueberry & Acai
  • Strawberry & Guanabana

For your local retailers, please visit:

Maker of the first Asian-inspired recipe for yogurt, Tarté was founded on the belief that people should not sacrifice great taste for artificial ingredients and unnatural additives. That is why Tarté produces only the highest quality yogurt made with only natural ingredients in Southern California. Tarté uses milk sourced from local-area family owned farms and sweetens it with all-natural stevia. All Tarté products are Kosher certified, contain probiotic cultures and are made with milk from cows not treated with rBST and rBGH. Tarté has twice the protein of regular yogurt and twice the calcium of its leading Greek yogurt competitors. Tarté products are available at select Ralphs, Safeway, Vons and Whole Foods. For more information, please visit or connect with Tarté on Facebook at


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