Average Joe Artisan Bread Kit Chosen By Wall Street Journal’s Market Watch as “One of Five Foods You’ll Soon Be Eating!”

Fresh on the heels of a very successful experience at the 59th annual Summer Fancy Food Show held June 30-July 2 in New York City, Average Joe Artisan Bread Kits were selected by the Wall Street Journal’s popular online “Market Watch” team as one of five foods (out of over 80,000 at the show) that gourmet food consumers should consider purchasing.

“MarketWatch combed the show floor — all four city blocks of it — to find a few products that speak to today’s gourmet-crazed palate and that might have a shot at standing the test of time,” said official show Trendspotter Charles Passy in his article about the show trends.

Average Joe Artisan Bread founder and CEO Joe Bellavance was honored with the selection by Passy and his team at Market Watch. “It feels great to be selected from such a large amount of quality gourmet food items,” said Bellavance.

Average Joe Artisan Bread Kits contain everything needed to create the crusty, chewy, moist, meaty European bread we all dream about. It’s highly addictive and so simple, any “Average Joe” can make it.

Here’s a quick overview of the items from the Average Joe Artisan Bread Kit product line.
  • The Gift Edition ($79-99) includes everything needed to bake artisan bread right out of the box: a clearly-written and amply-illustrated cookbook (and cheat sheet), baker’s tools (dough scraper, baker’s blade), enough ingredients for three loaves (flour, sea salts, yeast, bread dust), and kitchenwares (bread pot, measuring cups, measuring spoons, stainless steel mixing bowl, wooden spoon, sprayer, steel sponge).
  • The Cook’s Edition ($25-39) is Average Joe’s bestseller. It includes a clearly-written and amply-illustrated cookbook (and cheat sheet), baker’s tools (dough scraper, baker’s blade), and enough ingredients for three loaves (flour, sea salts, yeast, bread dust).
  • The Refill Edition ($12-15) includes enough ingredients for three more loaves of love (flour, sea salts, yeast, bread dust).
  • The Bread Pot ($19-29) is the perfect-yet-inexpensive vessel for baking bread with an incredible crust and chewy center. It’s frequently bundled with the Cook’s Edition.
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