cooksimple Unveils New Package Design

cooksimple™, a line of all-natural meal kits, unveils a new package design for its eight globally-inspired dishes, highlighting the product’s ease of preparation and versatility. The brand’s new look is a sign of significant growth for the young company, expanding from 100 stores in 2011 to more than 4,000 so far in 2013.

cooksimple2As its name suggests, the company is committed to keeping things simple. The new packaging’s clean and playful design features hand-drawn sketches to clearly illustrate preparation instructions, suggestions for optional toppings, and variations for further customizing the recipes. In addition, the packaging also proudly displays official Certified Gluten-Free and Non-GMO Project Verified icons for the first time since the company’s launch.

“cooksimple is about making mealtime enjoyable by helping eliminate hassle and stress, filling plates with ingredients you can feel good about, and making something tasty that you look forward to eating” says cooksimple Founder Keith Lauver. “Our new look better represents the ease and versatility of our recipes and underscores our mission to educate consumers and improve the way Americans eat.”

cooksimple’s growth has been driven by new product introductions and retail partnerships with major outlets such as Target and Whole Foods. A robust website and growing social media presence have helped the brand engage customers across the country while expanding to new markets. cooksimple products are currently available for purchase online and in more than 4,000 stores across the country, including many Whole Foods, Earth Fare, Sprouts, ShopRite, Target, Giant Eagle, and Fresh & Easy stores.

With plans for new recipes and kit introductions in the coming months, cooksimple’s product lineup currently includes Punjabi Curry, Tibetan Dal, White Bean Chili, New Orleans Jambalaya, Tamale Pie, Cowboy Chili, Skillet Lasagna and Cranberry Wild Rice, a total of eight diverse meal kits made with high-quality dried ingredients, with no artificial additives or preservatives.

For further information or a list of retailers, visit:


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