Samuel Adams Celebrates Marriage with “Bride Ale” Release

Back by popular demand by grooms everywhere, the brewers at Samuel Adams announce the return of Samuel Adams Brewlywed Ale. The limited release, Belgian-style “bride ale” will be available for one day only – on June 26, 2013 – exclusively at the Boston Brewery. Created to celebrate the tradition of brewing for weddings, Brewlywed Ale is an alternative to the traditional bubbly – and the 2012 batch even inspired three beer-loving couples to tie the knot last year with Founder and Brewer Jim Koch serving as best man. Jim and the wedding experts from TheKnot.com will be on hand again this year to celebrate the love of beer with a justice of the peace, food, music and another chance for beer lovers to tie the knot at Samuel Adam’s brewery hop garden.
A distinct and complex brew, Brewlywed Ale offers layers of flavor including tropical, floral aromas of Summer and Stella hops with subtle hints of spice. Just 300 cases of this specialty beer have been brewed for the big day, so individuals or couples who are recently engaged, married or celebrating an anniversary – or anyone looking for a unique, beyond-the-registry gift – can line up for the chance to get their hands on a bottle or case.
Brides and grooms today are more daring than they’ve ever been when it comes to embracing what some would consider non-traditional food and drink trends at their wedding. People are incorporating craft beer bars, beer tasting stations and beer and food pairings into their big day in lieu of standard wine and cocktail bars.
And they aren’t alone. Beer has played a key role in weddings throughout history. The medieval word “ale” is actually rooted in the word “bridal,” which refers to a festive occasion where much ale is drunk in celebration. The brewers at Samuel Adams have kept the bridal brewing tradition alive; Founder and Brewer Jim Koch brewed the first batch of Samuel Adams Noble Pils for his daughter’s wedding day and Brewer Bob Cannon (the brewer with the beard) brewed what came to be Samuel Adams Irish Red for his own wedding.
The day at the Brewery will include live music, beer pairing suggestions for wedding menus, local wedding vendors, on-site giveaways of Samuel Adams merchandise, a toast from Jim Koch and expert advice from TheKnot.com, the #1 wedding destination. The first 50 people to line up at the Brewery will also have a chance to purchase a signed bottle of Brewlywed Ale from Jim (tip to the wise: be one of the first to arrive in bridal attire to jump the line and ensure a signed brew). And for those true beer fans who long for a destination wedding, it could also be their actual “big day.” A justice of the peace will be available to perform ceremonies in the brewery’s hop garden with Jim Koch serving as best man (don’t forget the completed wedding license).
What Founder and Brewer Jim Koch has to say about the beer: “At Samuel Adams, we know that craft beer can be the centerpiece of a great wedding. I brewed a special recipe for my own wedding and kept the tradition going by brewing the original batch of Samuel Adams Noble Pils for my daughter’s wedding day. Brewlywed Ale, which is floral, sweet and spicy, was brewed to be shared during special moments like these. It’s fun to see more and more brides and grooms incorporating craft beer into their big day.”
Anja Winikka, TheKnot.com Site Director also recognizes the trend: “Our brides love beer! More and more we’ve been seeing couples go beyond the traditional bar and really personalizing the experience for their guests. Beer is huge – everything from beer flights and craft beer bars to beer tasting stations and beer and food pairings. Couples are even serving homebrews specially created for their events. That’s why we’re so excited about Brewlywed Ale – it gives all craft beer lovers a chance to enjoy the trend at their weddings. Plus, what could be better for personalizing your day than a specialty wedding beer?”

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