Paula Deen has launched her own line of food products at retail: Paula Deen Foods, based on her traditional Southern recipes and lighter fare as well. Her initial product line will include all-natural tortilla chips made with fresh vegetables and a line of compound “finishing” butters that let cooks bring a wonderful fresh butter taste to various dishes while just adding butter to the end of the cooking process. Leading retailers Walgreens and Walmart will be featuring the all-natural chips and finishing butters, respectively. A portion of the proceeds from the sales of her products will be donated to The Bag Lady Foundation, which has a mission of serving women and families in need.
“It is such an honor to be able to not only let the everyday cook bring special fresh meals, quality ingredients and great-tasting snacks to their tables to share with their friends and families, but it is an overwhelming joy to able to give back to communities across the country through The Bag Lady Foundation,” says Paula Deen. “It is my dream that in the years to come, I’ll be inspiring the next great cooks to enjoy the best ingredients and products available today with their families, friends and those they love.”
It was just a little over two decades ago that Deen herself was challenged with supporting her family, as a single mom with two young boys. She was fighting agoraphobia, and the only way she could make money was to cook in her own home and send her young boys door-to-door selling bag lunches and her first business “The Bag Lady” was born. Just a few decades later, Deen has launched this new venture in partnership with Buffalo, N.Y.-based Nanco Group, whose principal Steven Nanula was involved with the successful Northeastern retailers, Tops Neighborhood Market and Wilson Farms.
“We’re honored to bring Paula’s great products and recipes to American families to provide fresh meal solutions with the best ingredients that make every day eating a special occasion,” says Paula Deen Foods CEO, Steven Nanula.
In 2013, in addition to her all-natural chips and finishing butters, Deen will be bringing a line of sugar-free and premium chocolates to the marketplace with these confections having been developed from her special private blend of chocolate. Late last year Deen launched her chocolates on QVC, and the sales of her sugar-free line were tremendously successful.