Jelly Belly Announces Front-of-Package Labeling

Jelly Belly Candy Company will start putting nutrition information for its most popular packaged products right on the front of the package. Packages will begin appearing on shelves in fall 2013. 

The new front label will highlight information such as calories and fat content. By providing the information up front, Jelly Belly joins the National Confectioners Association (NCA) and other manufacturers in support of adopting a method that helps consumers easily access information necessary to make decisions about their diets.

“Front-of-package labeling is the future of our industry, and Jelly Belly Candy Company is committed to being an early adopter of this movement,” said Bob Simpson, President and COO of Jelly Belly and Chairman of the National Confectioners Association. “Transparency and clear communication on the part of the manufacturer allow consumers to make informed choices when the moment for a sweet treat strikes.”

Jelly Belly beans are four calories per bean, with an average 40g serving size of approximately 140 calories. In addition to their low calorie count, Jelly Belly jelly beans are fat free, peanut free, dairy free, gluten free, vegetarian and OU Kosher certified.

For more information about Jelly Belly jelly beans and Confections by Jelly Belly, retailers can call 800-323-9380. Find Jelly Belly online at http://www.jellybelly.com, on YouTube at http://www.youtube.com/jellybelly, Facebook at http://www.facebook.com/jellybelly and on Pinterest at http://www.pinterest.com/jellybelly.

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