CROSSMARK, a sales and marketing services company, today announced the appointment of Jim Rose as President – Marketing Services. CROSSMARK CEO Joe Crafton previously had been leading this growth area.
As the largest in-store marketing services company in North America, the addition of Rose to the leadership team at CROSSMARK is a significant move that bolsters the company’s strong position and expertise in marketing services.
“We are excited to have Jim join our team to lead the further development and integration of marketing services that deliver value and growth for our clients,” said Crafton.
CROSSMARK drives profitable brand growth for clients through its portfolio of marketing services that include in-store events, experiential marketing, shopper marketing, consumer engagement, and field intelligence. Rose will oversee these services and is charged with expanding capabilities to benefit the company’s business partners.
Rose brings marketing thought leadership and a world-class discipline in creating strategies and ROI-driven solutions that drive brand activation and consumer engagement. This includes specialized expertise in the areas of data analytics, insights, shopper engagement and experiential marketing, as well as digital and social media.
Prior to joining CROSSMARK, Rose was Chairman and CEO of Mosaic Sales Solutions based in Irving, Texas where he significantly grew the business by implementing value-added solutions for clients. He also held leadership positions at The Nielsen Company both in the U.S. and Europe, and MPG (Media Planning Group, part of Havas Worldwide – a global advertising and communications company). In addition, Rose led QXLricardo, a large publically traded e-commerce and digital company headquartered in London. He began his career as a consultant at Deloitte based in Chicago and received an MBA from the Kellogg School of Management at Northwestern University.
“Jim is the right person to lead the continued expansion and effectiveness of marketing services at CROSSMARK,” Crafton said. “He brings an exceptional track record of client success stories and a wealth of practical knowledge, as well as strong leadership and an innovative vision for the future, for us and our clients.”
For more than 100 years, CROSSMARK (www.crossmark.com) has helped the most powerful brands in the world achieve their business objectives. Expertise encompasses the areas of Headquarter Sales, Retail Merchandising, Retailer Solutions, In-Store Events, Experiential Marketing, Shopper Marketing, Consumer Engagement, In-Store Data Collection & Field Intelligence, Retail Analytics, and Retail Technology Solutions. Headquartered in Plano, Texas, CROSSMARK employs more than 34,000 associates worldwide with 47 offices throughout the U.S., Canada, Mexico, Australia and New Zealand.