In a full page ad in the Los Angeles Times, Consumers Union, the policy and advocacy arm of Consumer Reports, called on Trader Joe’s today to stop selling meat and poultry from animals raised on antibiotics. At the same time, Consumers Union is spreading the word through aggressive social media promotions and sidewalk leafleting at Trader Joe’s stores in the Los Angeles area as well as Portland, Oregon, and Washington, D.C. The outreach effort will expand to Trader Joe’s stores in other cities in the coming weeks.
Consumers Union has pushed Congress and the FDA to take action to curtail antibiotic use in meat production, but these efforts have been blocked by politically powerful pharmaceutical and livestock industry interests for decades. Last year, Consumers Union launched its Meat Without Drugs campaign to convince grocery stores – starting with Trader Joe’s – to sell only meat raised without antibiotics.