Frontier Soups™ is aiming to satisfy consumers’ yen for more assertive tastes and appetite for culinary adventure with its new all natural and gluten-free Arizona Sunset Enchilada Soup Mix. The soup may be tasted at the Summer Fancy Food Show June 30-July 2 at booth 4120.
The soup draws its name in part from the mix’s colorful ingredients with golden yellow corn and red peppers displayed in the clear packaging like the bold colors of an Arizona sunset for point-of-purchase appeal, said Trisha Anderson, Founder of Frontier Soups. “Our customers have shown they are hungry for more assertive flavors by making our South of the Border Tortilla Soup the best seller in the Homemade-In-Minutes line, and the enchilada soup builds on that success,” Anderson said. “Our mission is to ensure our soups remain current with taste trends, yet still faithful to the regional American recipes on which our brand is based. So we are drawing on America’s rich immigrant heritage for inspiration, which also gave rise to our goulash and Italian wedding soup.”
The new enchilada soup expands the Homemade-In-Minutes™ line of soup mixes and features a southwestern flavor profile with the warmth of chili seasonings and epazote, a spice used in many traditional Mexican dishes, she said. The soup mix is rich with navy beans, sweet potato, onion, red and green bell peppers and corn. Home cooks add cooked chicken, salsa verde or green chile enchilada sauce, and shredded cheese. With a nod to the creamy sauce of a classic enchilada Suiza, sour cream may be added as an optional variation, Anderson said. The new soup has a suggested retail price of $5.95.
Laboratory testing by the Institute of Agriculture and Natural Resources Food Allergy Research & Resource Program at the University of Nebraska verifies that the gluten content in the enchilada soup and 27 other gluten-free mixes is below the level of quantification. They also have met all the requirements of the Celiac Sprue Association® Recognition Seal Program, Anderson said.
Homemade-In-Minutes soup mixes serve four to six, typically cooking in about 30 minutes. Frontier Soups Hearty Meal™ soups can feed a crowd with eight to 10 servings. The soup mixes are all natural with no added salt, preservatives or MSG, and 28 are gluten-free, while 11 are vegetarian or can be prepared vegetarian with simple ingredient adaptations or omissions.
Suggested retail prices for Homemade-In-Minutes and Hearty Meal soup mixes are $5.95 and $6.95 respectively. More information is available by calling 800-300-SOUP (7687) or online at www.FrontierSoups.com.