Westin Foods announced that effective April 1, it has expanded its Health and Wellness division by acquiring a majority interest in Dominex, LC, of St. Augustine, Fla. This acquisition will bring about the creation of Dominex Natural Foods.
Scott Carlson, CEO of Westin Foods stated, “Our mission is to continue to provide our consumers and retail clients with consistent, high-quality, good-for-you food products and services. This is the philosophy Westin Foods was founded upon and is known throughout the food industry. We are excited about the opportunity to grow the health and wellness segment of our business and are confident about the many great opportunities ahead.”
“While Westin Health and Wellness has a long and ever present commitment to health and wellness via its Superberries food brand, Dominex brings to the table another loyal customer base, both consumer and retail. Dominex currently offers quality vegan and vegetarian eggplant appetizers and entrées which allow us to expand our presence in the retail and foodservice arena.” Brad Poppen, COO of Westin Foods.
For more than 25 years, Dominex has been the leader in eggplant-based food offerings for the retail, foodservice, club and ingredient channels nationwide. Dominex offers a diverse array of all-natural, vegetarian frozen items, spanning from its signature line of eggplant cutlets to its unique meatless options, “Veggie Fries” and Parm Bites. Dominex is available to consumers in over 4,000 retail and natural food stores nationwide, and to foodservice customers via its national network of distributors.
The formation of Dominex Natural Foods brings about opportunities for Dominex to create additional brand momentum while keeping its 25-year legacy intact. “Dominex has a very loyal customer base who appreciates the gourmet, all-natural, convenience of our product line,” noted John G. McGarvey, President of Dominex and new President of Dominex Natural Foods. “In the months ahead, we will be launching an innovative line extension that will join our brand’s legacy with the expertise of Westin Foods to deliver delicious products that will incorporate vegetables beyond eggplant. Our customers are going to love what we have in store.”
The terms of the deal have not been disclosed. The company will be headquartered in Omaha, Neb. but Dominex Natural Foods will maintain offices in St. Augustine, Fla.